FIFTY DEEP is a cultural initiative by YouTube created to help support and uplift Black voices in Hip Hop. “Starting on August 11 and running through the fall, YouTube will launch and support a selection of activations as a part of FIFTY DEEP to honor this moment in history.” Among these activations includes spotlights on thousands of music videos, features on the homepage for producers, a Hip Hop live streaming at Yankee Stadium, and so much more.
Now, YouTube is offering FIFTY DEEP Music Grants, available for “any developing or established Hip Hop artists who identify as Black in the United States, United Kingdom, Brazil, Australia, Kenya, Nigeria, and South Africa.”