Wageningen University & Research is offering a fully funded PhD position in the project “Perfectly Imperfect: Stimulating consumer acceptance of imperfect products for a sustainable future.” The position focuses on understanding consumers’ psychological responses to product imperfections and developing innovative strategies to promote sustainable behaviors.
Eligible applicants must hold a completed MSc degree with a background in consumer behavior, such as consumer science, marketing, decision-making, social psychology, or behavioral economics. They should have strong interest in sustainable marketing, emotions, and behavioral change, with experience in at least one research method such as surveys, experiments, or modeling.
Wageningen University & Research (WUR) is a world-leading institution in life sciences, dedicated to exploring the potential of nature to improve the quality of life. Located in the Netherlands, WUR combines cutting-edge research and education in areas such as food, agriculture, environment, and sustainability.
Founded in 1918, Wageningen Universiteit (Wageningen University) is a non-profit public higher education institution located in the medium-sized town of Wageningen (population range of 10,000-49,999 inhabitants), Gelderland. Officially accredited and/or recognized by the Ministerie van Onderwijs, Cultuur en Wetenschap, Nederland (Ministry of Education, Culture and Science, Netherlands), Wageningen Universiteit (WU) is a medium-sized (uniRank enrollment range: 9,000-9,999 students) coeducational higher education institution. Wageningen Universiteit (WU) offers courses and programs leading to officially recognized higher education degrees such as bachelor degrees in several areas of study. See the uniRank degree levels and areas of study matrix below for further details.