Outdoor impressions have traditionally been measured using traffic counts and daily effective circulation in order to estimate reach. For years, these figures have been the only reliable counts available to measure the reach of out-of-home (OOH) advertising. More recently outdoor impressions take the focus from the number of consumers that can see an advertisement and convert that figure to a more realistic one estimating the number of consumers who actually noticed the advertisement. Often this requires the use of eye-tracking technology and despite the technological advances in making eye-tracking glasses much smaller and lightweight, their use still poses a possible liability in driving situations that some internal review boards are unlikely to approve.
Established in 1968, Ulster University is a non-profit public higher education institution located in the urban setting of the medium-sized town of Coleraine (population range of 10,000-49,999 inhabitants), Northern Ireland. This institution has also branch campuses in the following location(s): Belfast, Jordanstown, Derry. Officially accredited and/or recognized by the Privy Council, Ulster University is a large (uniRank enrollment range: 25,000-29,999 students) coeducational higher education institution. Ulster University offers courses and programs leading to officially recognized higher education degrees such as bachelor degrees in several areas of study. See the uniRank degree levels and areas of study matrix below for further details. International applicants are eligible to apply for enrollment.