Fashionomics Africa, in collaboration with the United Nations Environment Programme, Parsons School of Design, strategic consulting and communications agency BPCM, the Ellen MacArthur Foundation and the Centre for Sustainable Fashion, invite interested African fashion brands to apply to the sustainable fashion online competition.
The online competition is a challenge prize run by the African Development Bank that aims to celebrate African fashion brands that will change how we produce, buy, use and recycle fashion and that encourage a more sustainable shift in consumer practices.
Offered Benefits
The winner will have the opportunity to win:
- A financial reward of USD 10,000**** for the best sustainable and innovative brand;
- A Fashionomics Africa certificate;
- Access to a network of media insiders and industry experts;
- The possibility to take part in online events and share insights on key sustainability challenges facing the industry;
- The publication of the winner’s story on the African Development Bank’s website and Fashionomics Africa platform;
- The possibility to attend a Fashionomics Africa webinar as a panelist;
The finalists (2) will have the opportunity to receive:
- A promotion package to advertise the brand on Fashionomics Africa social media for a month;
- A Fashionomics Africa certificate;
- A branding kit (new logo, color palette, recommended fonts, letterhead, business card, email signature).
The winner and finalists will also benefit from networking, mentoring and capacity building opportunities offered by the competition partners:
United Nations Environment Programme (UNEP)
The winner and two finalists will havee the chance to:
- Present the brand’s sustainability journey at an online event organized by UNEP, with the participation of African and international companies, technical organizations, fashion institutes;
- Gain exclusive access to UNEP’s up-to-date expert network and receive exposure by being promoted through the organization’s newsletter database;
- Benefit from bi-lateral training sessions with UNEP fashion and textile experts and receive support on eco-innovation methodology;
- Gain exclusive access to UNEP’s up-to-date eco-innovation resources and materials on subjects related to fashion and textile sustainability.
BPCM
- Provide the winner with three online one to one mentoring sessions (three hours) to strengthen the business’ communication strategy.
- Provide each finalist with a one-to-one mentoring session to strengthen the businesses’ communication strategy.